Motivated by a desire to bridge the gap between fragrance and wellness, Greta founded ASCENTION in 2018, a whole new beauty category she refers to as "Wellness Fragrance." With ASCENTION, Greta aims to fill a void in the premium market by offering luxurious products that harness the power of scent to promote emotional well-being. Her brand encompasses the essence of balanced mindsets, manifestation, and the importance of living a healthy and abundant life.