In 1837, Joseph Pollet opened the first wool workshop in the town of Roubaix in northern France. The company implemented an innovative solution and began selling products by mail. The catalog was delivered free of charge upon request and met the needs of 600,000 customers. La Redoute created the world's first capsule collection. The brand collaborated with renowned designers and models, creating a comprehensive catalog of clothing, furniture, and home goods. In 1999, the La Redoute online store launched. Today, the company is one of the leading e-commerce companies in fashion and home decor.